About us


The Allure of Lure

The passion of Lure began with the belief that every woman deserves to feel beautiful each and every day. And that the feeling of beauty begins with what you put next to your skin when you start your day.

As we choose our offerings we consider beauty in form, comfort in fit, and, well, just plain sexiness. We want you to feel radiant and irresistible throughout the day.

Treat yourself. Everyday.

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